Privacy Policy

2024-02-14 · 2025-08-06

WiseData Business LTDA is committed to protecting the privacy and data of its users. This policy describes how we collect, use, store, and protect information obtained through our systems and integrations with third-party platforms, especially Meta (Facebook, WhatsApp, Instagram), ensuring compliance with applicable privacy laws.

1. Data Collected

We collect information in the following ways:

Data provided by users: Information entered during sign-up, authentication, or use of our system features.

Data collected automatically: Technical and browsing information such as IP address, activity logs, cookies, and tracking data from tools like Google Analytics and advertising pixels (Meta, Google Ads, LinkedIn).

Data obtained via Meta APIs (Facebook, Instagram, WhatsApp):

  • Business Manager ID and name
  • ID and name of connected pages
  • WhatsApp Business phone number ID
  • Conversations and messages (text, media, and metadata) exchanged via WhatsApp, Instagram Direct, and Facebook Messenger
  • Public profile information of users who interact with the integrated accounts

2. Purpose of Data Use

Collected data is used to:

  • Sync and display messages sent and received on connected channels (WhatsApp, Instagram, and Facebook)
  • Provide reports and analytics on users' business accounts
  • Enable centralized management of multiple Meta assets (pages, numbers, accounts)
  • Facilitate automations and operational routines requested by users
  • Comply with legal, administrative, or tax obligations when applicable
  • Improve the performance, stability, and security of WiseData systems

3. Legal Basis

Data processing is carried out based on:

Performance of a contract: To provide the services contracted by the user

Legitimate interest: To ensure security, monitoring, and improvement of the platform

Consent: When required by law, especially for communications or specific integrations

4. Data Sharing and Transfer

We do not share data with third parties, except when necessary to comply with legal obligations or court orders.

Data may be shared internally between WiseData systems when the centralized Meta app is used by more than one product, always respecting the specific purpose of each integration.

We do not perform international data transfers, except when the infrastructure of the services used requires it, in which case appropriate contractual clauses and security measures are ensured.

5. Data Security

We adopt strict security measures, including:

  • Encryption of sensitive data
  • Access control based on permission levels
  • Continuous monitoring of suspicious activity
  • Restricted access to information only by authorized professionals

6. Data Retention

Data is kept only for the time necessary to:

  • Fulfill the purpose for which it was collected
  • Meet legal and regulatory obligations
  • Ensure continuity and reliability of the services provided

7. Rights of Data Subjects

You may, at any time:

  • Request access to your data
  • Correct inaccurate information
  • Request deletion or anonymization of your data
  • Withdraw previously granted consent
  • Restrict the use or processing of your data

8. Revoking Access to Meta Accounts

You may revoke access to your Meta business accounts (WhatsApp, Facebook, Instagram) at any time:

  • Directly in our system dashboards
  • Through the Meta Business Manager
  • By uninstalling the WiseData Business app in the Meta panel

9. Use of Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Improve your browsing experience
  • Collect usage statistics
  • Integrate third-party features (such as Facebook login or loading analytics scripts)

10. Updates to this Policy

This policy may be updated periodically. When significant changes are made, we will notify you by email or directly within WiseData systems.

11. Contact

For questions, requests, or complaints related to privacy or the use of your data, please contact us through the contact page on our website.